Mariam Ahmed
Graphic Designer
Branding
Editorial
Print Design
Illustration
Social Media
About me
Education
Technical Skills
Experience
Services
Languages
Contact
Cairo-based graphic designer with a passion for creating visual experiences that are both meaningful and memorable. My work spans branding, editorial design, illustration, and print — always driven by the belief that good design should communicate as much as it captivates.
I thrive on exploring new ideas and experimenting with different styles, whether I'm building a visual identity from the ground up or designing a publication. I bring creativity and thoughtful problem-solving to every project."
2018 - 2023
2022-2023
2024-2026
Bachelor of science in applied sciences and arts - Graphic Design
Graphic Designer | Social Media
Graphic Designer | Editorial Designer | Presentation Designer
Branding | Brand Identity
Illustration
Bilingual Editorial | Layout Design
Social Media
Poster Design
Print | Merchandise Design
Arabic (Native)
English (Fluent)
German (Basic)
French (Basic)
Adobe Indesign
Adobe Photoshop
Adobe Illustrator
Figma
Microsoft Office
German University in Cairo
Logic Designs Digital Agency
Twinkl LTD.
Building memorable visual identities.
#D25353
Dusty Rose
#FFE3BB
Cream
#EAAD54
Golden Yellow
JOUD’S COOKIES
Joud's Cookies is a playful brand identity created for a home-based artisan cookie business. Inspired by the warmth of freshly baked treats and childhood nostalgia, the visual system combines a cheerful cookie mascot, bold retro typography, and a warm color palette to create an inviting personality.
The project includes a flexible logo system, custom illustrations, packaging concepts, and branded applications designed to make every cookie feel like a small celebration.
Industry: Food & Beverage
Year: 2025
01
PREMIUM CAT FOOD
KIKO
Kiko is a premium cat food brand built around one simple truth — cats have standards, and their food should too. The identity centers on a bold, sassy black cat mascot paired with a striking Sunstone and Wisteria palette, designed to stand out on shelf and create an instant connection with cat owners who treat their pets like family.
The visual system combines a striking two-tone color palette of Sunstone gold and Wisteria lavender with bold Fredoka typography and flat illustrative assets — applied consistently across wet food pouches, dry food packaging, and tin cans to create a cohesive and recognizable brand presence across the full product range.
Industry: Premium Pet Food
Year: 2026
02
PREMIUM CAT FOOD
PREMIUM CAT FOOD
Sunstone
#F0B429
Wisteria Lavendar
#AC93CD
Rich Black
#1C1C1C
Kiko’s Coat
#FDF6E3
DIGITAL EXPERIENCE
KIKO APP
The KIKO app is a digital extension of the brand, designed to make shopping for your cat simple, playful, and intuitive. It brings the KIKO identity into a convenient digital space where cat owners can explore the brand’s range and shop for their pets. The app carries the same bold colours, playful illustrations, and distinctive visual language into a cohesive interface, keeping the brand consistent across platforms.
Exploring typography, layout, and visual storytelling.
Artificial Plantz
Artificial Plantz is a 16-page bilingual editorial publication exploring the role of artificial plants in modern interior spaces. The project focuses on creating a clean, contemporary reading experience through structured layouts, thoughtful typography, and a balanced visual hierarchy.
Every photograph featured throughout the publication was captured, edited, and transformed using a bitmap treatment in Photoshop, creating a distinctive graphic language that reinforces the editorial identity.
Industry: Home & Living
Year: 2020
03
Press Play
Press Play is an editorial design project celebrating the legacy of seven iconic video games through an original illustrated graphic zine. Combining editorial layouts, custom illustrations, and infographics, the publication explores the history, cultural impact, and defining characteristics of each title.
The project transforms gaming culture into a contemporary print publication through thoughtful typography, structured layouts, and a cohesive visual identity.
Industry: Gaming & Entertainment
Year: 2023
04
Cover
Back
T-Shirts
A2 Posters
Flyer & Checklist
Beyond the Zine
Building on the editorial publication, the project expands into a range of printed applications and merchandise, extending its visual identity across posters, apparel, packaging, and collectible items.
Game Cases & CDs
Project Scope
✹ Editorial Design
✹ Illustration
✹ Information Design
✹ Print Design
✹ Poster Design
✹ Merchandise Design
Stickers
Caps & Keychains
Commercial projects created across bilingual print and digital publishing.
Twinkl Educational Publishing
During my time at Twinkl Educational Publishing, I designed bilingual educational resources for Arabic and English audiences across a range of print and digital formats, including worksheets, activity packs, presentations, classroom displays, fact files, and educational booklets.
Working within established brand guidelines, I adapted layouts, typography, and visual hierarchy to support different languages, subjects, and learning objectives while delivering high-quality resources in a fast-paced production environment.
Industry: Educational Publishing
Year: 2023-2026
05
E-Book
Presentation
Posters
Activity Booklet
Activity Cards
Stickers
Illustrations, posters & personal explorations
POSTERS
DIGITAL ILLUSTRATIONS